Social impact

KFC journey of Hope

The charity cycle, Journey of Hope (KFC) saw Riaan cycle 4100km, spelling the word hope, across the face of the Southern African map. Consuming limited calories during his cycling odyssey highlighted both the plight of hunger and the positive impact that Add Hope is making to the country’s children.

– This initiative has been awarded Gold for Campaign of The Year at the PRISM Awards as well as Bronze at the Lion Awards, Cannes Film Festival.